We introduced our Square Rigger™ denim in 1983. Our philosophy: Make it as good as you can. Improve it whenever possible. And always, always price it fairly. These jeans are no different. They’re made with stronger denim that uses less water than conventional denim wash techniques. They’re priced to be an honest value. And best of all, in what might be the biggest improvement to Square Rigger ever, we’ve added a hint of stretch that makes these our most comfortable jeans. Ever. We recently redesigned Straight Fit with an adjusted saddle, and to be smoother through the hip and leg. Sits at the waist, straight through the hip and thigh, and with a straight leg. For guys who loved our old Tailored Fit, new Straight Fit is for you.