These may look just like the fan-favorite Lands' End traditional fit jeans you know and love, but there's a much deeper story here. A feel-good story where we're putting our best foot forward toward a greener earth and better future. How? Recover™ denim. What does that mean? Well, it means that using just 20% of Recover™ recycled cotton, that saves enough water to amount to 3 showers or 39 gallons of water. Recover™ denim uses liquid indigo vs. traditional indigo dying, which amounts to huge water savings. Not only will you look great in these just-right-fit jeans, but you'll feel even better helping the environment one pair of jeans at a time. P.S. The faux leather patch is even made out of sustainable apple skin. Just another added touch that makes these jeans a little friendlier to the earth.