<p><strong>What it is</strong>: A creamy, pigment-rich, ultra long-wear eyeshadow pen.</p><p><strong>Who it's for</strong>: Anyone who wants the easiest possible eye color with the longest possible wear in a single step.</p><p><strong>What it does</strong>: It glides smoothly onto your lid or lashline for endless shading and eye-defining options with maximum staying power.</p><p><strong>How to use</strong>: Apply to the lashline, crease or lid, blending swiftly before the color sets for 24-hour wear. Apply with your finger or a cream eye brush for a softer look, or directly to the eye for more intensity.</p>