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<p><strong>What it is</strong>: A long-wearing waterproof foundation stick with the coverage of a concealer, the fluidity of a liquid and the weightlessness of a powder.</p><p><strong>Who it's for</strong>: Ideal for all skin types.</p><p><strong>What it does</strong>: The unprecedented concentration of pigment in this long-wearing waterproof foundation provides maximum coverage with minimal product, concealing all discoloration and imperfections for flawless skin with a seamless, undetectable full-coverage finish. The long-wearing waterproof formula provides 12 hours of coverage and adjusts to your body temperature to effortlessly blend into the skin. It's formed in a unique triangular bullet for precision application along the contours of your face.</p><p><strong>Research results</strong>:</p><p>In a one-week consumer study of 31 women:</p><p>- 100% reported the product was fast and easy to use and apply.</p><p>- 97% saw an instant improvement in skin appearance.</p><p>- 97% reported the product effectively covered redness and skin imperfections.</p><p>- 94% reported the product blended seamlessly into their own skin.</p><p>- 94% reported the product effectively covered skin discoloration, pores, blemishes and dark undereye circles.</p><p>- 90% reported the product effectively covered hyperpigmentation and dark spots.</p><p><strong>How to use</strong>: This versatile formula can be used in multiple ways, from sheer to full coverage, to contour and highlight and to conceal imperfections. For full coverage, begin with a primer and then dot three triangular dots in the center of both sides of your face—three dots on the chin, three dots on the tops of the cheekbones and three dots on the forehead. Buff in with a foundation brush.</p>
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