<p><b>What it is</b>: A mascara that amplifies volume and multiplies the look of lashes.</p><p><b>What it does</b>: The full-flex fiber brush lifts lashes from root-to-tip and reaches corner-to-corner. The mascara fans out lashes side-to-side to amplify volume and multiple the look of lashes for an instant eye-opening effect! The custom-engineered brush has a 40º curve that lifts root-to-tip and reaches corner-to-corner. It features naturally derived flex-wave fibers that grab, define and separate lashes, cleanly and evenly. Plus, the formula is buildable, feels weightless and doesn't clump or flake. The mascara is smudge-, humidity- and sweat-proof.</p><p><b>Research results</b>:</p><p>In a self-evaluation on 119 participants after 1 week:</p><p>- 92% said mascara gives a full-fan effect</p><p>- 97% said lashes look defined</p><p>- 92% said lashes look separated</p><p><strong>Key ingredients:</strong></p><p>- Provitamin B5 helps lashes feel conditioned</p><p>- Cranberry extract, containing beneficial fatty acids, helps lashes feel nourished</p><p>- Rice wax helps define and separate lashes, and gives lift that lasts</p><p><b>How to use</b>: Gently wiggle wand from base to tip of lashes. Layer as desired.</p>