<p><strong>What it is</strong>: A mascara that gives lashes instant and long-lasting volume and length plus a 24-hour vertical lift effect with its exclusive brush.</p><p><strong>What it does</strong>: Its innovative brush is designed with a flat side for loading and coating the lashes, and a bristle side for combing mascara through the lashes. The diamond-shaped bristles grip each individual lash from root to tip and follow the geometry of your eye to create an eye-opening effect. Smudge-resistant and humidity-proof, this mascara contains natural waxes to add volume and length to your lashes. Kerestore creates a super-strong conditioning effect on your individual hair fibers for a thicker look and feel. A lash-lifting polymer derived from the larch tree is a natural film former that lifts and holds your lashes.</p><p><strong>How to use</strong>: Use the flat side of the dual-sided brush to load mascara at the base of your lashes and to coat your lashes. Use the bristle side to comb and lift from root to tip for an instant push-up volume effect. Zigzag the bristle side to separate lashes for definition. For extra volume, load more mascara at the base of your lashes with the flat side of the wand and use the bristle side to comb and lift.</p>