<p><b>What it is</b>: An ultrahydrating lipstick that delivers high-impact color in a single swipe with a satin creme finish.</p><p><b>What it does</b>: This lipstick features innovative vegan waxes for a smooth texture that glides seamlessly onto lips. The conditioning formula is infused with mango seed butter, avocado oil and argan oil to provide softer, smoother lips and comfortable wear.</p><p><strong>Research results:</strong></p><p>In a consumer evaluation study of 31 women:</p><p>- 100% agree lips look and feel smoother</p><p>- 100% agree lips feel hydrated</p><p>- 100% agree product does not feather or bleed</p><p>- 100% agree product delivers high-impact color in one swipe</p>