<p>Forte Series Chrome Clay delivers strong, all-day hold with a clean matte finish so styles look structured—not shiny or stiff. The creamy, easy-spreading formula builds gritty texture and definition, making it simple to shape thicker or hard-to-manage hair and dial in controlled volume that stays reworkable. Start with clean, towel-dried hair, warm a nickel-sized amount between your palms until smooth, then work from the roots out for lift and separation; add a little more only where you want extra grip. Expect lasting control for your everyday looks, a comfortable non-greasy feel, and effortless wash-out at the end of the day.</p>