<p><b>What it is</b>: A bold, matte lip pencil that saturates lips in rich pigment with 12-hour staying power.</p><p><b>What it does</b>: The fully loaded matte lip formula is charged with 12-hour staying power. Its transformative cream-to-matte texture applies effortlessly and seals in a bold, matte finish. A beautiful variety of ten transfer-proof shades stand up to it all. The lip pencil is formulated with a Power Pigment Complex—a dynamic blend of pure pigments and color-locking ingredients that saturate lips with dense color that glides effortlessly and wears comfortably all day.</p><p><b>How to use</b>: Using the tip of the pencil, line lips first before filling in with color to create a bold, matte look. Try lining lips with one shade, then filling in color with a lighter shade for a fuller look with added dimension.</p>