<p><b>What it is</b>: A hand and body cleansing gel that gently cleanses the skin with its creamy mousse, leaving hands and body delicately fragranced.</p><p><b>What it does</b>: The skin feels soft, moisturized and supple. Luminous, vibrant and comfortably addictive, 724 invites you to feel the city rhythm. To the tempo of bergamot from Calabria, a crystalline white flower accord and sensual musks, 724 captures what all megalopolises have in common: that vibrant energy resonating in unison like a 724-beats-per-minute pulsation. The elegant bottle dressed in the iconic 724 blue contains a gel with a pleasant texture that gives the skin an instant feeling of protection.</p>