<p><strong>What it is</strong>: A lip stain that delivers revolutionary all-day lip color that's waterproof and won't transfer.</p><p><strong>What it does</strong>: The high-tech, no-fade formula hyper-stains your lips, delivering color that won't budge all while keeping lips soft and hydrated.</p><p><strong>How to use</strong>: Begin with clean, dry lips. Apply 1–2 coats of stain and leave on for 10–30 seconds. Wipe away with a damp towel or tissue to reveal all-day lip color. To intensify the color, repeat the application process. For extra sheen, apply a balm or gloss on top. To remove, use an oil-based face cleanser or an oil-based makeup remove that takes of waterproof cosmetics.</p>