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<p><strong>What it is</strong>: A matte-finish eyeshadow that provides rich, saturated color without shine in an even, easy-to-blend, long-lasting formula.</p><p><strong>What it does</strong>: MAC Eyeshadow is a highly pigmented pressed formula that delivers high color payoff with a single swipe. The revamped matte-finish formula is long-lasting and can be used wet or dry.</p><p><strong>Key claims and benefits: </strong></p><p>- Stay-true color</p><p>- Moisture-matte formula</p><p>- Nonfading, noncreasing, nondrying</p><p>- Water-resistant</p><p><strong>How to use</strong>: Apply over your eye area including both your lid and crease with an eye shader brush, using a pressing motion to build color for a bolder look. For even more intensity, use over an eye primer. To create a diffused look, apply the eyeshadow all over the eye area with a blending brush, using circular motions.</p>
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