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<p><strong>What it is</strong>: A liquid lipstick that helps you create a gorgeous matte lip.</p><p><strong>What it does</strong>: This true matte formula glides on effortlessly, offering up to eight hours of wear without drying your lips. The highly pigmented formula is nonsticky and delivers instant color payoff.</p><p><strong>Research results</strong>:</p><p>In a consumer acceptance test conducted with 50 women between ages 18–40 after one week of use:</p><p>- 100% agreed the product set quickly</p><p>- 94% agreed the formula does not feather</p><p>- 98% agreed the product delivered one-swipe instant-setting color payoff</p><p>- 100% found it provided full coverage</p><p>- 98% agreed it let you shape and structure lips</p><p>- 98% agreed the formula was highly-pigmented</p><p>- 98% agreed the formula was transfer-resistant</p><p>- 98% agreed the formula was smudge-resistant</p><p><strong>How to use</strong>: Define and coat your lips in an even layer using the doe-foot applicator.</p>
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