<p><b>What it is</b>: A thickening shampoo that adds vitality to fine, flat hair while nourishing and strengthening from root to tip.</p><p><b>Who it's for</b>: Anyone with thin, fine hair looking for thickening benefits.</p><p><b>What it does</b>: It is formulated with biotin, which improves the keratin infrastructure of hair. Increases hair strength and vitality.</p><p>Pro-vitamin B5 penetrates hair and provides intense hydration. Coats strands and adds a natural sheen. Saw palmetto berry extract adds body to hair, helping it appear thicker. Coconut oil helps strengthen and condition hair. Promotes scalp health. Adds luster, shine and softness to hair and prevents hair breakage and split ends. Loquat fruit extract is packed with vital nutrients, vitamins and minerals that help maintain a full mane.</p><p><b>How to use</b>: Apply at mid-length of your hair and work through to roots and ends.</p>