<p><b>What it is</b>: An ultraclean, buildable mascara that lengthens, defines and volumizes.</p><p><b>What it does</b>: This mascara is made with a maximum build for an ultracreamy texture that nourishes and protects your eyelashes.</p><p><b>How to use</b>: Hold the brush horizontally at the base of your lashes and use a slight side-to-side wriggling motion to build thickness and volume. To reach the little lashes in the inner corners of your eyes, turn the brush vertically and sweep upward with the tip.</p>