<p><strong>What it is</strong>: An innovative two-in-one whipped liquid eyeshadow that delivers rich, intense, chocolate-scented matte color to lids.</p><p><strong>What it does</strong>: This blendable primer and eyeshadow formula offers long wear for 12 hours of waterproof color, and 24 hours of crease-proof wear. Intensely pigmented, it also conditions and provides non-drying benefits to your lids.</p><p><strong>How to use</strong>: Apply directly to your eyelid using the tip of the doe-foot applicator. Blend in using an eyeshadow brush or a clean fingertip. Wear alone or layer powder eyeshadows on top to enhance pigment and shimmer payoff. This formula dries quickly so Too Faced recommends applying on one eye at a time.</p>