<p><strong>What it is</strong>: A new generation of Forever Matte foundation that offers a clean formulation along with 24-hour transfer-proof wear.</p><p><strong>What it does</strong>: Formulated with skin care ingredients, this matte formula helps visibly improve skin over time. Available in an expansive array of shades, this medium-to-full coverage foundation helps visibly smooth skin while improving the look of pores. Resistant to transferring, heat and humidity, it delivers up to 24-hours of color-true wear and comfort.</p><p><strong>How to use</strong>: Begin by patting a small amount onto the zones that require the most coverage, then blend outward with smoothing strokes. For perfectly uniform coverage, apply with a foundation brush.</p>