#1 Setting Brand*.Talc-Free Formula.16HR Ultra-Blurring Wear. The cult-favorite Translucent Loose Setting Powder, now talc-free with ultra-blurring power. Instantly blur the look of pores, fine lines and imperfections while extending makeup wear up to 16 hours, with our Ultra-Blur Loose Setting Powder. Infused with Hyaluronic Acid to deliver hydrating, all-day comfort, while controlling shine with a natural finish. Hydrating Hyaluronic Acid provides all-day comfort on all skin types, even dry skin! 16HR Longwear: Clinically proven to extend makeup wear up to 16 hours Hydrating Formula: Hyaluronic acid-infused for ultra-comforting skin feel. Instantly Blurs: Amino Acid and Silica Powders blur pores, fine lines and imperfections.Comfortable Shine Control: 97% of users say this powder controls the look of shine on skin.**Feels Breathable: 99% of users say this powder feels comfortable**Cake-Free: 93% of users say this powder does not cake on skin**Comfortable For All Skin Types, Including Dry Skin: 96% of users say this powder doesn’t leave skin feeling tightFoolproof: Our artist-inspired “press & roll” technique ensures the perfect application every time No Photo Flashback: Truly translucent formula leaves no photo flashback Shades for Virtually All Skintones: 97% of users say this powder works well on their skintone**Talc-Free: Does not clog pores. Dermatologist-tested. Non-comedogenic. Four Shades for Virtually All Skintones • Translucent: Perfect for Fair to Medium Skin Tones.• Translucent Honey: Sets medium skin tones with olive and golden undertones.• Translucent Medium Deep: Ideal for medium-deep to deep skin tones.• Tone-Up Rose: Ideal for light to medium skin tones. Key Ingredients •Silica Powders: Instantly create soft-focus effect on fine lines, pores, and imperfections •Amino Acids: Skin-compatible composition for undetectable, longwear benefits. •Hyaluronic Acid: Makes the powder comfortable for all skin types, even dry skin • Ultra, Finely-milled Texture: Becomes one with skin, without emphasizing texture, imperfections, or dry patches • Fragrance free. Does not clog pores. Dermatologist-tested. Non-comedogenic.  *Source: Circana/U.S. Prestige Beauty Total Department/Specialty, Makeup Form: Loose Powder and Pressed Powder Compact Combined, Makeup Dollar Sales, 12 Months Ending December 2023 **Based on 3-day consumer testing with 71 women using Translucent Loose Setting Powder Ultra-Blur