Beloved for its 16HR wear and iconic soft-focus finish with zero flashback and 24HR shine control. It sets and maintains the color of your Foundation delivering incredible staying power without weight or texture for soft, smooth, flawless skin day to night.  Key Benefits: #1 Setting Powder*​ Instant 24HR Control Iconic 16HR Wear Key Claims:  Reduces Shine: 86% of consumers say the powder reduces shine throughout the day.***​ 16 Hour Soft Matte Finish: sets makeup for 16-hours of transfer resistant wear, with 95% of consumers saying it controls oil all day****making it the best setting powder for oily skin types.​ Feels Breathable: 95% of consumers say the ultra finely-milled powders feel lightweight on skin and allow skin to breathe.****​ No Texture: 89% of consumers say the powder doesn’t settle into imperfections and never looks cakey.**** No Photo Flashback: take our no photo flashback test and say good-bye to flashback with our anti-shine powder formula!​ Truly Translucent: 84% of consumers say the powder is translucent upon application for a naturally flawless look.****​ Beloved for Blurring: 92% of consumers say the powder instantly blurs imperfections.****​ Smoothing Effect: 94% of consumers say the powder gives a smooth look to skin!****​ Foolproof: Our artist-inspired “press & roll” technique ensures the perfect application every time, with 91% of consumers saying it applies effortlessly.**** Best Setting Powder for all Skin Types: oily skin, dry skin, combination skin​   Does not clog pores. Dermatologist-tested. Suitable for all skin types, including oily skin, dry skin, and combination skin. Non-comedogenic. ​ *Based on #1 US Rank by Circana Group Inc in Prestige Retail, YE 2023.​***Based on Consumer Perception Study of 63 subjects with Translucent Loose Setting Powder and Flawless Lumière​****Based on Consumer Perception Study of 63 subjects with Translucent Loose Setting Powder alone​