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Clairol Blonde It Up Permanent Hair Color Lightening Kit, Platinum Blonde, 1 Application, Hair Dye. Meet Clairol Blonde It Up, our most advanced blonding system that lightens hair up to 5 levels with NO BLEACH. What's the secret? Our patented AminoLift Technology effectively lifts pigments inside the hair, while the AminoGlycine Complex helps protect hair's natural keratin and protein and helps keep its structure intact. The results? Hair up to 5 levels lighter without the side effects of bleaching, with a conditioned, soft, and glossy finish. Follow up with the last step Shimmer Lights Conditioner - your blonde's new best friend! Tones down brassiness and helps maintain brightness on lightened hair. Use immediately after lightening for a cool neutral tone or 1-2 weeks later to prevent brassy tones.
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