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<p>Power Grip Primer is #1 Primer in America.*</p><p>Your makeup isn’t going anywhere with e.l.f. Cosmetics Power Grip Primer, now in a smaller size! This gel-based face primer grabs hold of your makeup all day long, while giving skin a soft-focus effect for a smooth complexion. The formula is enriched with beneficial ingredient Hyaluronic Acid to moisturize, prep, and give skin a soft-focus, improving the look and feel of your skin. The primer goes on clear, making it the ideal makeup application base for all skin types and skin tones.</p> <p>Key Ingredients:</p> <ul><li>Hyaluronic Acid - Helps skin retain moisture for a plump complexion</li></ul> <p>Great for: All skin types</p> <p><b>All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All e.l.f. SKIN is also free from sulfates.</b></p> <p><b>e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!</b></p> <p><b>e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, cruelty-free and Leaping Bunny Certified.</b></p> <p>Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22</p>
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