<p>ULTIMATE is the perfect shampoo for the widest range of coat types. ULTIMATE achieves "Best in Show" results on the finest animals with excellent luminizing and volumizing effects. This exceptional shampoo also deeply cleans the dirtiest, smelliest animals and removes stains with gentle thoroughness. The humectant and emollient-rich formula is great for everyday use. Leaves coats manageable and lustrous. Great for dogs, cats, puppies, kittens, horses, cattle, and other companion and farm animals. Concentrated 50:1 for maximum value Directions: prepare shampoo solution by mixing one part ULTIMATE in up to 50 parts warm water (2.5 ounces concentrate per gallon of water). Shampoo may be used undiluted, however, dilution is recommended for optimal shampoo distribution and economy. Wet animal with warm water. Use shampoo solution liberally for a rich lather and and work deeply into the coat, avoiding the eyes. For maximum effectiveness, leave on up to five minutes. Rinse completely. Repeat if necessary. If preferred, follow with a Groomer's Edge Conditioner. WARNING: Do not use this product in a manner inconsistent with its labeling. Keep out of reach of children. For external use only. Harmful if swallowed. Avoid with eyes. If allergic sensitivity develops, discontinue use. CLEAN/STERILIZE DILUTANT CONTAINERS TO PREVENT CONTAMINATION. Not recommended for puppies under 6 weeks old. Although our natural ingredients may vary in color, the product formula is always the same</p>