Our story began in the Andean region of Colombia and traveled its way through the mountainous green lands of Brazil. What began as a small family-owned business, tactfully grew into the craftsmanship of quality one- of-a-kind dog chews. In 2018, we, the next generation of family pioneers, felt motivated to begin a wholesome revolution for dogs everywhere (and their chews!) And so we took off, full force, prepared to develop and redefine the way we must care for our deserving canine family. We began by carefully selecting premium quality ingredients, and combined them with our proprietary formulations and palatability test. Under the leadership of industry veterans, and in collaboration with local ranches, veterinarians, food engineers, and certified manufacturing plants, TruRanch™ was born – and so was the recreation of long-lasting superior dog chews.TruRanch Collagen Sticks are healthy, all natural, rawhide free alternative dog chews that feature bully as the #1 ingredient. Made of hydrolyzed collagen peptides, they are an all-natural source of protein, and are highly digestible. They are scientifically-tested to last two times longer than leading rawhide alternatives. From our ranches to our chews, we pledge to stay Tru!