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YUM soft plastic baits are true fish attractants containing biological and natural fish oils with special ingredients that simulate an injured food source and stimulate the aggressive attack instincts of gamefish to help you catch more fish. Yum is the highly scientific secret ingredient in all YUM brand soft plastic lures and bottled attractants. YUM starts a feeding frenzy because it's the only fish attractant with natural shad enzymes plus salt impregnation for even more fish attracting power.
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