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<p>L'Oreal Paris Superior Preference Permanent Hair Color, RR04 Intense Dark Red, Experience preference is our true gold standard of beautiful color and shine. Preference's superior fade-defying color and shine system create a rich long-lasting color spectrum with luminosity, shine, and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective care supreme conditioner formulated with golden camelina oil, anti-oxidant vitamin E and UV filter helps keep first-day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, and turn dull or brassy.</p>
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