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<p><b>Power Grip Primer is #1 Primer in America.*</b></p><p> </p><p>Your makeup? It’s not going anywhere. e.l.f. Cosmetics Power Grip Face Primer grabs hold of your makeup all day long, while giving skin a smooth complexion. The formula is enriched with beneficial ingredient Hyaluronic Acid to moisturize, prep, and smoothes to perfection, improving the look and feel of your skin. The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones.</p> <p><b>Why you'll love it:</b></p> <ul><li>Gel primer formula grips makeup for long-lasting, all-day wear</li><li>Gives skin a natural finish</li><li>Enriched with hydrating ingredient Hyaluronic Acid</li><li>Non-comedogenic (does not clog pores!)</li></ul> <p><b>Key Ingredients:</b></p> <ul><li>Hyaluronic Acid - Helps skin retain moisture for a plump complexion</li></ul> <p>Great for: All skin types</p> <p><b>All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.</b></p> <p><b>Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.</b></p> <p><b>This product is made in a Fair-Trade Certified factory.</b></p> <p><b>Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22</b></p>
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