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THE CURL FRIEND: Captivate your curls and enhance your natural definition. This savvy styler wraps each tendril in a veil of silky-moisture for glossy, defined, frizz-free curls. With the help of a trio of natural butters and oils, this feather-light formula treats your hair as it styles, transforming unruly curls into tame, polished perfection, without the harsh chemicals. CREATED IN CANADA: We’re the true north, strong, and free. Every product we make is conceptualized, tested, and designed at Cake Beauty head office in Toronto. Our formulations are proudly manufactured in Canada and the UK. NO ANIMAL TESTING: We do not buy ingredients from any supplier that tests on animals. We do not test our final formulations on animals. And we don’t sell our products in any environment that requires us to conduct animal testing. Period. 100% VEGAN: Our gorgeous formulations don’t harm so much as a hair on a bunny’s head. We are certified as both cruelty free and vegan by PETA’s Beauty Without Bunnies. NATURALLY LUXE: We pour in the high performing natural ingredients you love, and none of the stuff that you don’t. (That’s a big no-no-way-not-ever to parabens, phthalates, sulfates, and talc.) TOTALLY-TO-DIE-FOR: Nobody should have to choose between quality natural formulations and girlie greatness. From our decadent textures to our iconic fragrances, every product we create is designed to give the soul what it needs and the heart what it wants.
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