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Pura has created a wipe that can safely clean up big messes without making one for the planet. Soft and strong, our 100% plastic-free wipes* contain 99% water and aloe vera and are made from certified sustainably sourced biodegradable plant-fibers. Fragrance-free, EWG Verified and Allergy UK certified, they’re kind to babies and their world.
Meet the Pura family
Pura didn’t start in a boardroom. It was born in the British home of Guy and Abi Fennell. Created by parents, for parents, Pura was founded to make clean, safe and planet-friendly products affordable for all. Pura is a Carbon Neutral business and a certified B-Corp
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