American Crew Hair Pomade is a water-based pomade, perfect for men who want a sleek and polished look. It offers a medium hold and high shine, providing a modern alternative to styling gels. To use, simply work a small amount of the pomade through your dry or towel-dried hair, and style as desired. Whether you want a classic slick look or a textured hairstyle, this pomade delivers outstanding results. American Crew is a leader in men's grooming, offering a wide range of products for hair, body, beard, shave, and style.