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What it is: Masques are for hiding things…but it won't be your blonde hair once you've spent a few minutes with our brilliant blonde-brightening formula. What it does: This quick-rinse, magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those nasty trace minerals that lead to dullness and yellowing. Nothing heavy, nothing greasy…just on-tone, crystal-clear perfection here. What else you need to know: Perfect choice for: Any bleached, double-processed, or high-lifted blonde hair. The kind you get on purpose. Apply several pumps one or more times per week as needed to damp, freshly cleansed hair. Leave on for 3-5 minutes and rinse. Product Options Available are as follows: Option: 5.1 oz - Joico Blonde Life Brightening Masque Option: 1.7 oz - Joico Blonde Life Brightening Masque
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