<p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Kombucha’s potent fermentation powers help naturally support the health of the scalp and hair. Alkalaine shampoos can weaken cuticles that protect hair and ultimately cause damage. British M's Kombucha Shampoo, however, has a mild sub acidic level that helps to balance the scalp's pH levels, preventing shedding and breakage. </span></p> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">The ferments in kombucha also help to gently detox and remove environmental pollutants and dusts that can build up on the scalp and hair follicle. This hero formula <em>also</em> cleanses residue that can remain after coloring, smoothing or texturizing treatments (remnants can often remain on the scalp, leading to build-up and dandruff). When excess product is properly removed, hair treatments will be more potent and results will last longer.</span></p> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Finally, this shampoo helps to balance out water and oil levels in hair and on the scalp, providing hydration without build-up or irritation. </span></p> <br data-mce-fragment="1"> <p data-mce-fragment="1"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">pH 4.6. Vegan and cruelty free. Formulated without parabens, sulfates, artificial colors, animal products, mineral oils, and silicone.</span></p> <p data-mce-fragment="1"> </p> <style type="text/css"><!-- br {mso-data-placement:same-cell;} --></style> <p data-mce-fragment="1"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;"><span data-sheets-value='{"1":2,"2":"25.36 fl. Oz. / 750ml"}' data-sheets-userformat='{"2":31229,"3":{"1":0,"3":1},"5":{"1":[{"1":2,"2":0,"5":{"1":2,"2":0}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"6":{"1":[{"1":2,"2":0,"5":{"1":2,"2":0}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"7":{"1":[{"1":2,"2":0,"5":{"1":2,"2":0}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"8":{"1":[{"1":2,"2":0,"5":{"1":2,"2":0}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"9":1,"10":1,"11":4,"14":{"1":3,"3":1},"15":"Calibri","16":11,"17":1}'>25.36 fl. Oz. / 750ml</span></span></p> <p data-mce-fragment="1"><a href="https://www.newyou.com/beauty-awards/new-you-awards-2023-product-winners/"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;"><span data-sheets-value='{"1":2,"2":"25.36 fl. Oz. / 750ml"}' data-sheets-userformat='{"2":31229,"3":{"1":0,"3":1},"5":{"1":[{"1":2,"2":0,"5":{"1":2,"2":0}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"6":{"1":[{"1":2,"2":0,"5":{"1":2,"2":0}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"7":{"1":[{"1":2,"2":0,"5":{"1":2,"2":0}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"8":{"1":[{"1":2,"2":0,"5":{"1":2,"2":0}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"9":1,"10":1,"11":4,"14":{"1":3,"3":1},"15":"Calibri","16":11,"17":1}'>Winner of 2023 New You Magazine Award</span></span></a></p>