Combat signs of ageing with The Ordinary Granactive Retinoid Serum 5% in Squalane. The key ingredient in this serum is Granactive Retinoid, a non-prescription form of direct retinoic acid formed of a solubilised system of Hydroxypinacolone Retinoate. When scientifically tested, this advanced form of retinoid has demonstrated better results than retinol when it comes to treating the visible signs of ageing. Formulated with a 5% concentration of Granactive Retinoid, this serum effectively smooths fine lines and wrinkles without causing the irritation that is often associated with retinol products. The Ordinary is a brand known for producing honest and informative products for the face, body and hair, delivering clinical technology and functional beauty formulated by biochemistry and chemistry specialists using ultra-pure and high-quality ingredients. Incorporate this Retinoid Serum into your skincare regimen by applying the serum to the face in evenings before following up with heavier creams. It is recommended that you avoid unprotected UV exposure when using retinoid treatments. This product is free of alcohol, silicone, water and gluten. It is also vegan and cruelty-free.