The ultimate snapshot camera for the times. To further enhance the essential values of a camera true to the GR-series concept of optimizing image quality, snapshot capabilities and portability, this latest GR-series model is equipped with a complete range of newly designed main components, including a lens, an image sensor and an imaging engine. Despite a compact body one size smaller than its predecessor, it incorporates a large APS-C-size CMOS image sensor with approximately 24.24 effective megapixels to produce high-resolution images, while its short start-up time of approximately 0.8 seconds allows for quick, responsive shooting.<br><br><b>New RICOH GR III HDF Model</b><br>The new RICOH GR III HDF - High-end digital compact camera - featuring a new, built-in HDF (Highlight Diffusion Filter) to create mellow, diffused expressions in highlighted areas.<br><Br>This camera take the basic benefits of the base model - exceptional image quality, flawless operation and outstanding mobility - and allow the user to activate the newly developed, integrated HDF (Highlight Diffusion Filter) with a single movement, which provides soft, smooth images with diffused light areas in addition to the clear, sharply focused images of the base models.<br><br>This filter allows the user to give the captured images a completely different visual expression, depending on the subject or creative intention.<bR><Br><b>Easily switch to the new, built-in HDF to create soft, softened images</b><br>The GR III HDF feature the newly developed HDF filter (Highlight Diffusion Filter), which emphasizes high highlights and produces soft, smooth images.<br><Br>As the HDF can be switched on and off with a single press of a button, the user can effortlessly switch between two completely different visual expressions depending on the subject or creative intent - clear, sharply focused images, emblematic of the RICOH GR series, and softer, smoother images captured by the HDF. This creative versatility pushes the visual boundaries of snapshot photography.<bR><br><b>High Image Quality</b><br><Br><b>The legendary GR lens</b><br>This model is equipped with the legendary GR lens that surpasses all other GR lenses with its amazing optical performance.<br><Br><b>24.2 M APS-C size image sensor</b><bR>Firstly, Approximately 24.24 effective megapixels deliver high image quality, and an anti-aliasing filterless construction delivers high-definition rendering even in the finest details.<br><br><b>Quick Response</b><br><Br><b>High-speed hybrid AFs</b><bR>This high-end digital compact camera has Image plane phase-matching AF delivers high-speed AF and contrast-detection AF offers superb focusing precision. The hybrid system delivers faster autofocus and greater precision.<br><Br><B>Shake Reduction mechanism for 4 steps of compensation</B><bR>This model uses the sensor-shift type (IBIS) Shake Reduction mechanism. It delivers compensation on three axes.<bR><br><b>Direct controls</b><BR>LCD monitor that supports touch operations and a convenient control dial, providing quick control over AF frame movement and menu access.<br><Br><b>Evolving</b><bR><br><b>Expanded functionality firmware for an ever-evolving GR III HDF</b><Br>The GR III HDF keeps evolving with the latest firmware updates.<bR><br><b>Flexible customization</b><br>Frequently used functions can be assigned to the ADJ lever and Fn button.<br><br><b>Image Control & JPEG image adjustment</b><Br>The GR III HDF features many selections of advanced image creation functions.