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BUXOM’s plumping now in full coverage Full-On Plumping Liquid Lipstick Matte. Transfer-proof pigments stay comfortable and velvety soft for 8 hours. Vitamin E and Natural Seed Oils hydrate and smooth lip lines while Hyaluronic Acid and our iconic Plumping Peptide Complex plump for a cushiony pout.
Key Benefits:
• A new matte finish of our best-selling lip plumper• Formulated with our Iconic Plumping Peptide Complex• Clinically proven to instantly plump• Comfortable all day wear• Transfer-Proof, feather-proof
Clinical Claims (Research Results):
• Clinically proven to instantly plump lips** • Instantly improves lip texture by 21%** • 8-hour long wear** • Transfer-proof**
**Based on a US clinical study with 31 people
Consumer Claims:
• Glides On: 100% agree this formula glides on smoothly* • Rich Formula: 100% agree this formula has a rich matte finish* • Instant Comfort: 100% agree this formula instantly dries comfortably* • Lightweight Rich Color: 96% agree this product instantly provides lightweight, rich color with 100% results after 8 hours* • Smooth Formula: 96% agree this formula applies with no tugging/pulling/skipping* • Comfortable: 96% agree Lips immediately feel comfortable* • Weightless: 96% agree this product feels weightless on lips* • Non-Sticky: 96% agree this product doesn't feel sticky on lips and 100% over 8-hours* • Easy application: 96% agree this product is easy to apply* • Bleed/Feather-Proof: 93% agree this formula does not bleed or feather* • Defining: 93% agree lips instantly appear more defined* • Even Application: 93% agree this product has a precise even application*
*Based on a US consumer study with 31 people
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