Meet Prime, a first-of-its-kind, style-extending hair primer. Prime extends hair styles 2x longer, while enabling you to go longer between shampoos with fewer touch-ups. This Style Extender is formulated with our advanced priming system, designed with OFPMA and priming emollients to create an exquisitely thin, weightless shield around every hair strand. In Prime, this shield keeps hydrogen bonds in place so hairstyles stay beautiful for days. OFPMA also repels dirt and oil, so styles stay cleaner, longer. Prime is so perfecting it can be used alone, yet so weightless it can be layered under other styles. Get style with stamina and save time, day after day.