Black Eyed Susan (Rudbeckia fulgida Goldsturm), a beloved American native perennial, is a must-have for gardeners seeking long-lasting, pollinator-friendly color. This hardy, sun-loving plant produces an abundance of bright golden-yellow daisy-like flowers with dark chocolate centers that bloom from mid-summer through fall. Growing 18 to 36 inches tall, it forms clumps of upright stems and coarse green foliage, making it an ideal choice for mass plantings, perennial borders, cottage gardens, and wildlife-friendly landscapes. Thriving in full sun and well-drained soil, Black Eyed Susan is both drought-tolerant and deer-resistant, making it an excellent low-maintenance solution for busy gardeners. It attracts a variety of pollinators, including bees, butterflies, and other beneficial insects, while also providing late-season seed for birds like finches. Its extended bloom period and bright coloration add warmth and vitality to the garden just when many other perennials begin to fade. This durable native perennial naturalizes well, making it perfect for meadows, rain gardens, and naturalized areas. It pairs beautifully with ornamental grasses, echinacea, and coreopsis, creating stunning layered plantings with seasonal interest. With its tough nature and standout blooms, Black Eyed Susan brings bold color, wildlife value, and easy care to gardens of all styles.