<UL><LI>Indulgent experience with pleasant, spa-like aroma & nourishing ingredients</LI><LI> Built-in BondGuard technology for bond protection & damage reduction</LI><LI> 5 nourishing lipids that provide moisturization for soft & smooth hair</LI><LI> More desirable color result with perfectly even tone from root to tip</LI><LI> Up to 90% less breakage*</LI><LI> *Vs pre-colored hair with used with Wella colorcharm Post Color & Lightening Treatment</LI></UL><BR/> <p>Introducing Wella colorcharm Permanent Cream Hair Color - the perfect harmony of color and care. We upgraded our trusted gel formula to a new cream formula with breakthrough technology providing additional benefits for your hair. This cream color includes BondGuard technology that helps protect bonds, combat damage and reduce breakage. A powerful blend of 5 nourishing lipids provide moisturization for soft and smooth hair. Plus this formula that includes Shea Butter, Jojoba Oil and Acai Berry Extract, will leave hair conditioned, full of shine and cover up to 100% of gray hair.</p> <p>Your next style statement is waiting &mdash; let Wella colorcharm help you make it! &nbsp;The best salon-quality, DIY color brand just got a new look. Now it&rsquo;s your turn to switch up your look too! Wella colorcharm has a full range of products designed to help you enhance your unique style. And you can rest easy knowing that our formulas have remained 100% unchanged so you can expect the same great results you&rsquo;ve come to know and trust without wasting time on a trip to the salon. Envision yourself with a new look and make it come to life with Wella colorcharm!</p> <p>Your Color, Your Vibe.&nbsp;</p>