<UL><LI>Free from 4-ABP, Peroxide, PPDs, Parabens, MEA, Bleach, Ammonia, Formaldehyde, Persulfates, Resorcinol, Nickel, Phthalates.</LI><LI> Sunflower Extract adds UV protection to shield hair from the sun and hot tools that cause color fading.</LI><LI> Fragranced with Bergamot essential oil, known for its mood-lifting properties.</LI><LI> Ultra creamy formula that deeply conditions while depositing color.</LI><LI> Vegan and Leaping Bunny Cruelty Free Certified.</LI><LI> Healthy hair focused.</LI></UL><BR/> Our semi-permanent hair dye line combines salon-grade pigments with a nontoxic, conditioning formula that deposits ultra vibrant color. Semi-permanent hair dyes do not damage the hair, in fact they’re super conditioning! GDY’s formula combines a high-quality cream base, like a hair mask with essential oil benefits. The color is deposited on top of the hair shaft and acts like a stain that will fade out over time each time you wash your hair. Color can last anywhere from 15-24+ washes. We recommend using color protecting hair care like our GDY Color Kind Line to keep color vibrant longer.