<UL><LI>Free of harsh ingredients: no ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide</LI><LI> Full of hair-loving ingredients like keratin, argan oil, and ginseng root extract</LI><LI> Works with your hair to boost, enhance, and add to your color</LI><LI> Color washes out gradually, so no harsh regrowth line</LI><LI> Vibrant color with incredibly high pigment payoff</LI><LI> Demi-permanent formula lasts up to 25 washes</LI><LI> Easy to apply and works in just 20 minutes</LI><LI> Blends gray on hair with up to 25% gray</LI><LI> Perfect for every hair texture and type</LI><LI> Adds serious shine from every angle</LI></UL><BR/> <p>Flirt with your hair color with ColorWonder by Madison Reed! Get a playful pop of color, darken or enhance your existing shade, and add brilliant shine. ColorWonder demi-permanent hair color is an instant vibe shift - healthy-looking color that works in just 20 minutes and lasts up to 25 washes, depending on condition of hair and specific shade used.</p> <p>ColorWonder is free of harsh ingredients like ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide, and full of nourishing ingredients that love on your hair like keratin, argan oil, and ginseng root extract.</p>