<UL><LI>Compare to Paul Mitchell Color Protect Daily Shampoo</LI><LI> Gives hair a healthy shine</LI><LI> Mild enough to use daily</LI><LI> Won't weigh hair down</LI></UL><BR/> GVP Color Care Shampoo compare to Paul Mitchell Color Protect Daily Shampoo is a daily shampoo that gently cleanses and is formulated to extend the life of hair color. Sunscreen and sunflower extract protects your color from environmental damage and exposure. Moisturizing ingredients add strength, elasticity, and shine. The end result is vibrant color and exceptional hair health because color treated hair requires tender loving care. Compare to Paul Mitchell Color Protect Daily Shampoo and save. <p>&nbsp;</p> The GVP Generic Value Products line was formed because a group of experienced chemists and marketing personnel knew they could produce a product as good as the &quot;higher priced&quot; quality name brands.