<UL><LI>NEW! Exclusive to Sally Beauty</LI><LI> Let’s COLOR!™ is a high-impact, multi-dimensional, conditioning Permanent hair color </LI><LI> 28 glossy gelee shades across 9 tonal families, from foundation naturals to edgy, eye-catching colors </LI><LI> High Pigment Color Boosters allow you to increase your color intensity for instant wow! </LI><LI> Oil Infused Fragrance Booster with Grapeseed and Sunflower Seed oils provides a smooth color application </LI><LI> Signature Cherry Blossom fragrance leaves your hair smelling terrific!</LI><LI> Create your unique customized hair color in 4 simple steps</LI></UL><BR/> <p>Let&rsquo;s COLOR!&trade; Permanent Hair Color is a high-impact, multi-dimensional, easy-to-use, conditioning color that lets you say, &quot;I did it myself!&quot; &quot;So easy!&quot; In just 25 minutes, you can create your own customized hair color with 4 simple steps:</p> <p>STEP 1: Pick your permanent hair color shade. Select from 28 glossy, gelee shades to suit your mood or attitude.</p> <p>STEP 2: Choose a developer. Do you want traditional or extra-energized lift?</p> <p>STEP 3: Ramp Up Your Color. Increase your color pop by mixing in one of three High Pigment Color Boosters: Red, Violet or Copper.</p> <p>STEP 4: Play Up Your Glow. Mix in our Oil Infused Fragrance Booster. It leaves your hair smelling terrific! Put creative control in your hands with Let's COLOR!&trade;</p> <p style="margin:0in 0in 0.0001pt"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif"><b><u>L&rsquo;Oreal Help Line:</u></b></span></span></p> <p style="margin:0in 0in 0.0001pt"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif">(800) 345-5014.</span></span></p> <p style="margin-bottom:12.0pt; margin:0in 0in 0.0001pt"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif">9AM - 5PM EST, Monday-Friday</span></span></p>