100% Organic Cotton THE UPSIDE is a premium activewear brand founded by Jodhi Meares in 2014. Inspired by her experiences in New York, Hawaii, and Sydney, the brand blends fashion with functionality for a contemporary, sophisticated look. Known for its refined prints and luxurious materials, THE UPSIDE caters to individuals leading busy, active lifestyles. The brand emphasizes a joyful and authentic approach to fitness, drawing inspiration from yoga and vibrant cultures. It has rapidly gained global recognition, featuring in top publications and worn by fashion icons.