A purple shampoo that neutralizes brass and dullness with ultra-violet pigments and charcoal powder while making hair 3x stronger. Powered by a blend of superfood botanical oils and shea butter it provides intense hydration and repair to bleached and damaged hair cuticles. Neutralize Brassiness 3X Stronger Hair* 67% less breakage* Ideal for color treated blondes to fight yellowing, brass & breakage. Smells like breezy citrus with crisp naturally fresh water and warm woods. Safe for all hair types and keratin and color-treated hair. Clean, vegan, sustainable. Free of sulfates, silicones, parabens, phthalates, and gluten. *Based on clinical study using instrumental testing when used as a collection with Shampoo & Mask. Made With: Ultra-Violet pigments neutralize brass. Charcoal powder draws out impurities from the hair, instantly lightening strands. Avocado, coconut, & jojoba oil packed with vitamins to penetrate deep into the hair cuticle to moisturize, strengthen, and prevent split ends for shinier, softer, smoother hair. Shea butter rich in essential fatty acids and nutrients, it provides powerful nourishing and moisturizing properties to the hair eliminating frizz and dullness while improving overall hair health and shine.