Close your eyes. Think “jeans.” Now open. They were 501® Originals, right? With a classic straight leg and iconic styling, they’re literally the blueprint for every pair of modern jeans in existence—burned into the world’s collective cortex ever since Levi Strauss (the man himself!) introduced them in 1873. To this day they’ve never gone out of style. And they never will. The original blue jeans Our signature straight fit A blank canvas for customization and self-expression That perfect broken-in look—without putting in the work. This garment was distressed for an authentic vintage-inspired feel and lived-in style. 150 YEARS OF THE 501®: These pants celebrate our first-ever blue jeans with a custom back patch, red tab, buttons and rivets