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With L'Oreal Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades ¿ no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair. Multi-Faceted Shimmering Color Never dull or flat Never wrecks or ravages Pure Dyes Always refer to insert inside product for detailed application instructions. L'Oreal USA, Inc.
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