It’s different because it works: RiseWell toothpaste is made with naturally-derived hydroxyapatite, a mineral that makes up 90% of our tooth enamel and has been proven to strengthen and protect your teeth without fluoride. Safe enough to eat! Please note: all oral care products are final sale and excluded from our return policy. HOW TO USE IT Apply toothpaste to the toothbrush and brush thoroughly morning, night, and after meals. INGREDIENTS Superpower Ingredients Cinnamon Extract, Eucalyptus Oil, Hydroxyapatite, Tea Tree Oil, Xylitol Full Ingredient List Silica, Sorbitol, Glycerin, Xylitol, Hydroxyapatite, Calcium Carbonate, Propanediol, Potassium Cocoate, Stevia Rebaudiana Extract, Mentha Arvensis (Wild Mint) Oil, Mentha Piperita (Peppermint) Oil, Echinacea Purpurea Extract, Cinnamomum Cassia (Cinnamon) Bark Extract, Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Limon (Lemon) Peel Oil, Melaleuca Alternifolia (Tea Tree) Oil, Cellulose Gum, Sodium Gluconate, Menthol, Thymus Vulgaris (Thyme) Extract, Erythritol, Xanthan Gum, Eucalyptus Globulus Extract, Illicium Verum (Anise) Extract. ABOUT THIS BRAND RiseWell scours the Earth for the best ingredients, no matter the cost, to create oral care products that are both incredibly effective and 100% clean. Unlike many natural toothpastes, RiseWell didn’t just remove the toxic ingredients found in traditional toothpastes; they swapped in 100% safe and natural alternatives that clean and protect just as effectively. Please note, all RiseWell products are excluded from promotions including the Beauty Heroes member discount.