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L'Oreal Paris Superior Preference introduces Cool Blondes. A new ultra-cool line designed just for Blondes infused with cool pigmented dyes and an Anti-Brass Purple Conditioner that neutralizes unwanted yellow undertones for up to 6 weeks. The line ranges from ultra-ash dark blonde to ultra-ash very light blonde. A beautiful range to help keep your blonde pure. All-Over Permanent Ash Hair ColorLuminous, Cool Multi-Dimensional Color that lastsUp to 6 Weeks of Anti-BrassUltra cool blonde shades created with the perfect mix of cool dyes- with ashy and pearlescent reflects, for a cool and pure blondeKeeps hair silky and resilient
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