Our vivid red high-lift permanent color kit is for anyone wanting to achieve a fiery bright red shade. Great on dark hair. Dimensional color with incredible shine. Salon quality hair dye for home use. Developed by international fashion colorist, Alex Brownsell, this kit pairs salon quality hair dye with a custom strength developing lotion to lighten and color strands without compromising hair health. High performance permanent hair dye for professional results with incredible shine.For all hair types.Vegan and PETA approved.One kit covers root regrowth and very short hair up to 2.5cm (1 inch) long. If your hair's long, thick or it's your first time colouring, you'll need at least two kits.