"Did you know millions of harmful plaque bacteria lurking around the gumline can cause gingivitis? Crest Pro-Health Gum Detoxify Deep Clean toothpaste uses an activated foam formula that neutralizes harmful plaque bacteria even around the gum line for 24 hours*, giving you clinically proven fortified gums to protect your teeth**. It is also formulated to cool gums during and after brushing for a refreshing clean. Because if you’re not taking care of your gums, you’re not really taking care of your mouth. And by unleashing the power of stannous fluoride, you’ll be fighting gingivitis and cavities too. From Crest, the #1 gum toothpaste brand in America.†*With twice-daily brushing.**Helps reverse gingivitis.†P&G calulations based on U.S. reported sales data for yr ending w/o 7/23/22." Helps heal gums and stop bleedingNeutralizes plaque bacteria, even around the gumline, for 24 hours* *With twice-daily brushingClinically proven to fortify gums to protect teeth††Helps reverse gingivitisPrevents harmful oxidants from causing stress on the gumsProvides superior protection with the power of stannous fluoride#1 Gum Toothpaste Brand in AmericaCrest is committed to sustainability with a recyclable carton and HDPE tube. Learn more at Crest.com/recycling.