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Red hair always turns heads but only the most vibrant will stop traffic. John Frieda Radiant Red Red Boosting Shampoo enhances the vivid tones of red hair, while preserving its vibrancy. Formulated with Vitamin E and pomegranate extract, this shampoo with anti-fade technology protects color, boost softness and magnifies shine. John Frieda Radiant Red Red Boosting Shampoo can help to maintain a salon fresh look and feeling for weeks with the help of John Frieda Radiant Red Red Boosting Conditioner. CLEANSING SHAMPOO - Gently cleanses while preserving vibrancy of red hairHAIR COLOR PROTECTANT - boost softness, protects color, contains pomegranate extract, vitamin EEVERYDAY USE - Use every time shampooCOMBINE WITH RADIANT RED PRODUCT LINE -use with John Frieda Radiant Red Boosting ConditionerFOR ALL SHADES OF RED - Safe for all shades of natural and colour-treated red hair

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